Travel websites, like other websites must fulfill specific requirements set by search engines like Google. And this is the point where SEO (Search Engine Optimization) becomes very useful and important. So, you must know what the upcoming trends in SEO are and get ready, to use them to ensure that more prospects and customers find you. As the online competition is increasing day by day and plenty of travel websites are introducing every day. Therefore, it’s time to rethink about the content marketing strategy and invest on SEO. So, let’s focus on the latest SEO trends to your travel website.
Snippets dominate more search clicks: Latest SEO trend to your travel website
Simply, snippet is a small piece or brief extract. But in programming, it is a term for a small region of re-usable source code, machine code or text. However, recently, the featured snippets like features have included by Google to provide a better search experience to the users. Usually those appear on the 1st page of organic list. The main requirement to be number one on the list is your web content. It should always answer the commonly asked travel questions and trending travel questions well.
Snippets are very important for travel websites. Next, the featured snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining. Don’t take this trend lightly, as 54.8% of clicks from Google originate from Featured Snippets – proving that they drive more than half of search engine clicks. Therefore, we can say that snippets represent a great opportunity for content creators since it gives you the ability to generate more organic traffic (real travelers) even if you are not ranking at the top number #1 position.
Optimize the travel website for local SEO and Google maps
Local SEO is very important to a travel website. It shows up when people search for your location or when searching through mobile when located in an area close to your physical business address. Creating a Google My Business account, add schema information to your homepage, SEO the title and get quality links from local websites are top steps you should follow.
High Quality Content
As mentioned earlier, the content is the king. And video content has enjoyed increasing popularity for years alongside blogs, podcast or AI content. At the same time, the content, all videos must be searchable. In the case of online ads, the statistics reveals that 91% of total ad spend is viewed for less than a second and this led to $38 billion in digital ad spend wasted in 2017. That means there’s no guarantee that customers will respond to your ads. But the charges are getting more expensive and competitive in the coming years. As travel web creators, you must focus more on HQ content than your competitor.
Diversified travel Content should be there
Therefore, creating high-quality content is an essential element of effective SEO strategies. The Users are always looking for the relevant, helpful and timely travel content. So, these are the features which Google tends to reward with higher search engine rankings. People head to search engines with questions, and your web page needs to deliver answers. That is the reason to focus more on the content. And the content must be well researched and follow a logical structure that makes it easy to navigate and read. Informative and quality articles are the only type of content that will grow a website’s popularity in 2020 and beyond.
Influencers should be leveraged for SEO: 4th SEO Trend
There’s a huge rise in influencer marketing in travel industry. Because, people often feel inundated by intrusive ads and are looking for information they can trust and authentic reviews. Still, people are much more likely to engage with a respected and well-known person than they are with an ad. Therefore, online marketers also, spent more money on influencer marketing in past few years. Hiring or partnering with an influencer can help you to spread your content reach and generate even more traffic to your website. It will automatically help you to build valuable backlinks.
But we must consider that the partner should influence relevantly to our industry and our audience. In 2020, it will be a trending fact. If the influencer is an iconic travel figure with a strong digital presence, their backlinks can more worthy. If you invest on influencer marketing in 2020, it will improve brand awareness, generate leads and most importantly, boost your search engine rankings.
optimize your travel website for voice search
Millions of people already actively use Voice Assistants in their everyday lives. Especially for travel destinations search. But, before the existence of innovative smartphones, people searched by plugging words into search engine boxes on their desktop computers. These searches are not only done on phones, but they can also be performed on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod and many more. Actually, keywords were born from this behavior. With the growing use of smart devices, voice searches are becoming a popular trend among internet users.
Knowing how to optimize your travel website for voice search, can help to gain a good organic traffic (real travelers) in 2020. However, when using voice searches the search engine must do a lot more work to get the relevant information that the user is looking for at that moment, making short choppy keywords not so important anymore. And also an imminent change can be considered in 2020. So, we can expect that more that 50% of all internet searches will be initiated through voice. Therefore, we should adapt to the change. Recreate your SEO strategy today.
Secure Your Travel Websites will more Rank on Search Engines
User safety is another trend that doesn’t seem to have much to do with SEO. But, it is very important for the users to feel safe while visiting your travel website. Otherwise, they tend to leave the site quickly. Suppose, the users see a “Not Secure” warning appear, then they may decide to not proceed to your page. As a result, high bounce rates could affect the position of that page in the organic search (real travelers) list.
It’s important to enable HTTPS protocols for your site. HTTPS gives website users a secure connection that is both encrypted and authenticated. Google believes that HTTPS helps to prevent intruders from tampering with the communications between your travel websites and your users’ browsers. Therefore, Google wants to provide a secure browsing experience to the users and assure their privacy. So, ultimately that secure implementation will boost the SEO as well. But there are many difficulties on the web to protect the web security. As the new security measures launch every day, we must concern and implement the suitable one for your travel website or blog.